Last 30 daysLast 90 daysLast 12 monthsRevenue from members€38,46047 % of total revenueAvg. order value, members€93.40+30 % vs. guests (€71.80)Repeat purchase rate, members38 %Guests: 14 %Revenue per €1 in rewards€16.0€2,410 in vouchers redeemedWk 27: members €1,800, guests €2,600Wk 27Wk 28: members €2,270, guests €2,705Wk 28Wk 29: members €2,740, guests €2,810Wk 29Wk 30: members €2,430, guests €2,915Wk 30Wk 31: members €2,900, guests €2,460Wk 31Wk 32: members €3,370, guests €2,565Wk 32Wk 33: members €3,060, guests €2,670Wk 33Wk 34: members €3,530, guests €2,775Wk 34Wk 35: members €4,000, guests €2,320Wk 35Wk 36: members €3,690, guests €2,425Wk 36Wk 37: members €5,060, guests €2,530Wk 37Wk 38: members €4,630, guests €2,635Wk 38Wk 39: members €4,320, guests €2,180Wk 39MembersGuestsPoints issued164,820Points redeemed51,400Redemption rate31 %Redemptions187A redemption rate of 20–40% is healthy: customers use the program without it becoming too expensive.
Classic1,011
Gold214
Privé59
Sophie Becker€1,180Lena Wagner€1,040Marie Schulz€900Jonas Hoffmann€760Elif Yilmaz€620Members = customers who joined the program (account + welcome bonus); everyone else counts as a guest. Based on paid orders since 2026-06-10 (412 from members, 604 from guests). Cancellations are excluded.